Objectives

Design and create a web presence that will support the purpose of the organization and help fuel the growth of the venture. Discover the importance of website visibility to new business operations. Learn how to best utilize search engines, social networks, blogs and other online tools to support and promote your business.

You will learn how to:

• Design and build a professional credible web site/presence
• Use e-marketing tactics and strategies
• Analyze the success of your website

Course Materials

Required Texts:

Build Your Own Web Site The Right Way Using HTML & CSS
3rd Edition
By Ian Lloyd
ISBN-10: 0987090852
ISBN-13: 978-0987090850

Online Marketing Inside Out

By Brandon Eley & Shayne Tilley
ISBN-10: 0980576822
ISBN-13: 978-0980576825

Required Tools:

We will be using a variety of tools in this course from tools that allow you to create and edit web pages to online tools (like Blogger & Twitter).

Some tools we will be using:

• A text editor (Notepad on Windows, TextEdit on Mac)
• A browser (Internet Explorer, Firefox or Safari)
• An HTML (or WYSIWYG) editor (I will get you a link the first week of class)

Weekly Activities

Course Policies

Late Work:

Projects and Assignments will not be accepted late. There will be group discussions regarding the assignments immediately after they are due and thus it is imperative that work be completed ON TIME Assignments received after the due date will receive a 0.

I do understand that sometimes work or other pressures make it difficult to submit an assignment on time - so I will accept up to one assignment late per student. Any work accepted late will be graded down a minimum of one full grade. In the case that you will not be able to complete work the week it will be due, please contact me prior to the due date to arrange an alternate due date for the assignment.

Exam Attendance:

Failure to take your exam at the scheduled time will result in a zero for the examination. In cases of extremely extenuating circumstances (i.e. documented circumstances clearly beyond the student's control) a make-up exam may be given.  However, the student must request the make-up exam in writing within 24 hours of the original exam date.

If you know in advance that you will not be able to attend an exam because of extenuating circumstances beyond your control you may request a make-up exam.  Requests for make-up exams must be made in writing at least 1 full week prior to the class section in which the exam is scheduled to be given. If the request for a make-up exam is approved, a make-up exam will then be scheduled.

24 hours prior to a scheduled make-up exam, it is the student's responsibility to confirm via email that they still plan on attending the make-up exam at the given date and time.  If the student no longer needs to take a make-up exam - the student must cancel the make-up exam via email 24 hours in advance of the scheduled make-up exam time.  Failure to attend a make-up exam will result in a 0 for the exam.

Academic Honesty:

All quizzes, tests, programs and papars are to be done individually unless otherwise specified.  All work submitted should include citations or other indications when other's work is included with your own. Academic Dishonesty is not tolerated and will result in a zero on the assignment and reporting of the incident to the Business School's Internal Affairs Committee. The following are considered Academic Dishonesty:

• Copying the work of current or past ENTP 6862 students
• Plagiarism of material found in books, magazines or on the Web
• Work purchased from "paper mills" or a code writing service.
• Working collaboratively on individual assign

Course Design

Class will be a mixture of traditional/online lectures, readings, hands-on development and in-class/online discussion. I provide lecture notes each week which will be posted on eCollege. I want this class to be as positive a learning experience as possible for you, so would like to take this opportunity to clearly state my expectations of you.

• Class Participation: Students are expected to ask thoughtful questions about the course material online prior to class. These questions will be used to promote both in class and online discussions. Students will be expected to log in at least two additional times a week to respond to these questions. The class participation grade will be computed twice a semester (after week 7 and during finals week).  
• Homework: You will complete several short homework assignments. These assignments include: Design assignments where students will be responsible for creating and documenting their Web site designs, implementation assignments for the student to become comfortable with different tools used to create websites.  Testing assignments which allow the students to become familiar with the testing requirements that must be satisfied before deploying any website. Online marketing assignments will involve assessing exiting social networking (and  other online) tools to determine how they can be used to meet their compay's marketing needs. 
• Projects: There will be a semester long project completed in a series of phases. The project involves designing and building a larger scale Web site containing multiple Web pages.  Each project segment generally requires a substantial amount of effort on the part of students (15 - 40 hours per project depending on the student) so please allow enough time to complete the project before the due dates.  All projects build on prior project so skipping a project will make it difficult to complete subsequent projects.
  
  Projects will be evaluated based on: Compliance with project requirements, and Quality of the html code and site design.  A grading rubric, will specify the distribution of points for each project.
  • Compliance: Projects will be evaluated to determine whether the site meets all of the requirements set forth in the assignment.  That is - did the student implement a site that provides all of the informaiton (or design elements) it needs to incorporate?
  • Quality: Project quality consists of several factors including:
    • Site Flow: The web site & navigation should be laid out logically such that the order that the pages are accessed makes sense in the context of the site domain.
    • Format:  For Web courses format includes the layout and design of the visible Web page as well as the lay-out and formatting of the hidden HTML and CSS. 
• Exams: There will two exams given online during weeks 8 and 16 of the class (dates TBD).  Questions will include: fill-in-the-blank, short answer, essay questions, and writing of HTML or CSS code .  The exams will be open book and open note, unless otherwise specified.  Online exam questions will compiled on the fly using a question bank so no two students will take the same exam.

Assessment Design

We will use multiple grading measures to give you opportunities to do well in the course. There will be two tests during the semsteer. In addition, you will do a semester long project which will involve designing and building a small company website as well as designing an online marketing strategy for the same company

Final Grades for this class will be based on your performance in class work & discussions, homework problems, two individual projects, a white paper, a midterm and a final exam. Weightings will be applied as follows:  

Letter Grades are typically assigned as follows:

Note: Grading policies of the CU Denver Business School state that the average GPA across all students in a graduate elective class should generally fall within the following range: 3.3 to 3.6 (B+) on a 4.0 scale.  Therefore, if necessary, the ranges above will be modified so the average GPA across all students in the class falls with in the recommended range.

Course Schedule

* We will meet in class this week

Readings are from:
Websites: Build Your Own Web Site The Right Way Using HTML & CSS
Marketing: Online Marketing Inside Out

Students with Disabilities

“The University of Colorado Denver is committed to providing reasonable accommodation and access to programs and services to persons with disabilities. Students with disabilities who want academic accommodations must register with Disability Resources and Services (DRS), North Classroom 2514, phone: 303 556-3450, TTY: 303 556-4766. I will be happy to provide approved accommodations, once you provide me with a copy of DRS’s letter.”

[DRS requires students to provide current and adequate documentation of their disabilities. Once a student has registered with DRS, DRS will review the documentation and assess the student’s request for academic accommodations in light of the documentation. DRS will then provide the student with a letter indicating which academic accommodations have been approved.]

Student Conduct Code

As members of the University community, students are expected to uphold university standards, which include abiding by state civil and criminal laws and all University policies and standards of conduct. Every student should review the Student Code of Conduct.

Student Success

Be Prepared: It is assumed that you will read the assigned chapters each week and you should allow plenty of time for experimenting and practicing web design.

Email: My courses can be difficult and often students get to places in their assignments where they need assistance. I encourage you to ask questions in class, office hours and via email. Always include the course number (ENTP 6862) and your name in the email. When asking a question via email please give me a specific question and attach your html code so I can see your problems for myself.

Succeeding Online: Learning online is both a great educational opportunity and challenge. Although you can better schedule your course time around your needs, you also must take a greater responsibility for managing your time and getting work done. The best way to succeed online is to stay on top of the course each week. I suggest you schedule 6-8 hours per week to handle the course work. This equates to roughly 3 hours of "in-class" time and 3-5 hours of homework time.